Labels for Life
Soli, a Memphis, Tennessee-based food and lifestyle brand, prepares fresh food daily. Once a fitness-focused food brand, Soli offered fully-prepped meals to athletes looking to maintain a clean diet. Soli expanded into a lifestyle brand marketed to anyone–not just athletes–who wanted to eat healthier. To convey its promise of fresh, healthy food to customers, Soli needed labels that were accurate, understandable and able to withstand life in a fridge and microwave.